Be Unique with your Own Story.
From my experience, it’s really important for your fashion business and to build a strong relationship with your DREAM customers, to talk to them in the more honest way.
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I suggest you to share with them:
- YOUR OWN STORY
Your own story is what is going to reach out to your DREAM customers, more than any other piece of marketing or advertising.
Your DREAM customers should get involved, identify themselves in your own story and say: “this is just like me!” “We have so many things in common!”.
You should treat them like your best friends.
Share with them, who you are, what you have done before, your problems & pains, what happened in your life and why you wanted to create your fashion business.
When you are writing your own story and you are talking to your DREAM customers, you must:
> SOLVE THEIR PROBLEMS
> SATISFY THEIR NEEDS
> GIVE BENEFITS TO THEM
If you keep these things in your mind, you will write down your story easily and your audience will strongly and deeply connect with you.
You’ll become your customer best friend forever! 🙂
For example> you can read my story here:
- YOUR MISSION
Your mission should be the purpose of your fashion business.
You should write your mission short, simple but clear.
Mission statement can evolve during years, because your company changes. Recently, I re-wrote my jewelry business mission statement, to be more focused on my customer’s needs and on what I want to achieve.
For example> for my jewelry business MAIDEN-ART I wrote: “My mission is to give to my clients an excellent customer service and fast delivery, to benefit them in the best way possible”.
- YOUR VISION
Your vision should be who you are and what you want to become in the future or near future.
To write down your vision statement you should answer to the following questions:
– Who is your fashion business?
– What do you do?
– Why do you do?
– Which kind of problems do you solve for your customers?
– Do you want to make a profit with your fashion business?
For example: “I design rockmantic jewelry with a strong and romantic woman in mind.
Sometimes the woman in my mind is very busy and she forgets to take care of herself (like me), that’s why I create fashion jewelry that can give a great touch to any look or effortless update any outfits! I have the same problems, sometimes I’m too busy and I completely forget to take care of myself. I get lost in millions of thoughts and things to do and I forget there is a “ME” to take care of. So this is why, I wanted to design jewelry that can be easily worn and can fit any woman, giving a new fresh and strong look to any wardrobe and can solve the problem to have no time to change your outfit for different occasions or to buy new clothing styles to update your wardrobe.So you don’t need to spend hours thinking on what to wear and how to match your outfit!Maiden-Art jewelry can be worn with everything you like, no stress, no time waisted, easily enrich your outfit and enhance your features!”
- YOUR CORE VALUES
Core values are the fundamental personal beliefs or the fundamental beliefs of your fashion business.
The core values are the guiding principles that dictate your behavior and action.
They can help fashion businesses to determine if they are on the right path and fulfilling their business goals.
You should highlight from 3 to 5 core values for your fashion business.
I love to create a personal connection with all of my clients satisfying their
handmade jewelry and made in Italy pieces.
- YOUR GOALS
Write down your goals and objectives for your fashion business, so you know you are on the right track and you are focused on what you want to achieve.
Once you have done all these steps, I’m sure you’ll make a great connection with your customers and dream audience!
If you need any help to work with your own story, to develop your mission, your vision, your core values and to crystal clear your goals, please feel free to contact me and I would love to help you!
You can find out more about how we can work together here:
I can help you