Used correctly, Instagram can be a highly-targeted, visual advertising channel for your fashion brand.
any other social network, there are clever ways to use it or wrong ways to use it.
So in this post, I will show you how to most effectively use Instagram to increase your following for your fashion business and to create engagement with your DREAM customers.
From my experience growing my IG accounts @maidenart and @ebooks4fashion, what is important is not the quantity of the followers, but the quality of the followers and the engagement.
You have to interact with them, make relationship with them, then at the end, make them purchasing your fashion product or service, and if they are not ready yet, try to bring them into your email list ( I’ll talk soon about how to build your list + email marketing, the fundamentals on how to grow your fashion business).
So, I created 10 simple steps to follow to grow your IG, the same I use every day, for my IG accounts:
You may want to consider using a scheduling program to schedule your post on Instagram.
I personally use Crowdfire (it’s free) or you can use Hootsuite, too.
You can use a (paid) program like ScheduGram, too.
The best practice is to start liking & commenting photos of your DREAM Customers, so they will notice you and you can interact with them.
You can also follow as many profiles as you want (don’t do more than 7000, because there is an Instagram limit to follow people) of your DREAM customers so there will be many chances to be followed back.
Adding comments, call to actions and questions to your post, you will engage with your followers and create a relationship with them.
They will know you and your fashion business.
Post regularly 1-3 pictures per day but not more or it can be annoying for your followers.
Think about your followers and their patterns – most people check instagram in the morning before going to school or to work, or in the evening when they go back home. IconoSquare
You can give Shoutouts or you can ask Shoutouts to increase your followers.
My suggestion is to ask for shoutouts to profiles with at least a number of followers of 30K/40k and profiles where you can find your DREAM customers for your Fashion Business.
If you have a local fashion business, it can be useful to geotag your pictures so you can find potential followers and DREAM customers nearby.
Be consistent with your picture’s style. People loves to see beautiful pictures.
Check out the most popular filters using Populargram.
where you can get emails from your dream/potential customer
(this is very important because you need to create a list of people to contact and to reach to present your work and who you are)
**BONUS TIP2: Don’t have much time to work on your IG account daily?
You can automate your Instagram account using some applications like Likestagram, Instagress etc….
I will go deeper about Instagram and how to Automate all of your social media in my next ebook and workshop where I will explain all the best techniques to Automate your Social Media.
And how do grow your Instagram profile?
Please share your experience below!
I would love to hear from you!